Brandstand Used For Sponsorship Activation At Oriole Park at Camden Yards

Brandstand, a powerful mobile experiential marketing vehicle, will be used throughout the 2011 Major League Baseball season at Oriole Park at Camden Yards for sponsor activation and exhibiting.

First used at Oriole Park during the Baltimore Orioles 2011 home opener, Brandstand was a featured exhibit for Brothers Services Company, a long-time Orioles sponsor. Brothers Services expanded its relationship with the Orioles for 2011 to use Brandstand for its in-game exhibiting on the ballpark's famed Eutaw Street behind the center field scoreboard.

The Brandstand was selected as a solution for the Orioles sponsor because of its extremely easy set-up and tear-down, which takes just minutes -- a small fraction of the time compared to other displays. Game attendees were captivated with a weatherproof, ultra-bright 42" HDTV mounted on the Brandstand canopy, which prompted fans to register to win an Orioles season ticket plan. The Brandstand's user friendly on-board touchscreen kiosks were used to collect valuable customer data to be used in follow-up marketing campaigns.

The entire display was wrapped with Brandstand's Rapid-Brand™ System, which consists of multiple branded panels that make initial configuration and re-branding effortless. The high-res branding panels were highlighted with LED lighting, giving a 3D effect to the graphics.

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CARCHEX Uses Brandstand To Create Unique Retail Experience

When CARCHEX, the Maryland based extended auto warranty service provider, was looking to extend its successful Internet-based business to incorporate a retail presence for the company, one thing was certain. They were looking for a way to stand out and grab traffic with a unique, engaging mall experience. That’s when they contacted Brandstand.

"We were looking for a an exciting way to activate our new endorsement deal with Dale Earnhardt Jr.," said company CEO Jason Goldsmith. "While any mall kiosk would have given us a simple cookie-cutter presence, our Brandstand is unique and allows us to differentiate from other vendors in the retail environment."

Using Brandstand's powerful multimedia system, CARCHEX is able to create and reinforce brand awareness with audio and video messaging. In addition, the Brandstand is equipped with data-collection kiosks which walk prospects through the auto warranty selection and purchase process.

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