Monsanto Kicks Off "Grow Communities" Project Using Brandstand For Mobility, Multimedia and Data Capture

Monsanto, the worldwide leader in agricultural biotechnology, recently launched its "America's Farmers Grow Communities" program using Brandstand as its mobile event marketing solution.

The two "Grow Communities" Brandstands provide Monsanto with a powerful set of branding, multimedia and interactive features. The Brandstand was first used at the 57th Annual Farm Progress show in Boone, Iowa. The "Grow Communities" Brandstands will then travel to several states and dozens of events throughout the country.

"The America’s Farmers Grow Communities campaign will take us to a variety of events throughout the country,” explained Kim Skinner, Community Outreach Manager at Monsanto. Brandstand provides us tremendous flexibility, and it is a powerful branding and marketing platform for this campaign."

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CARCHEX Uses Brandstand To Create Unique Retail Experience

When CARCHEX, the Maryland based extended auto warranty service provider, was looking to extend its successful Internet-based business to incorporate a retail presence for the company, one thing was certain. They were looking for a way to stand out and grab traffic with a unique, engaging mall experience. That’s when they contacted Brandstand.

"We were looking for a an exciting way to activate our new endorsement deal with Dale Earnhardt Jr.," said company CEO Jason Goldsmith. "While any mall kiosk would have given us a simple cookie-cutter presence, our Brandstand is unique and allows us to differentiate from other vendors in the retail environment."

Using Brandstand's powerful multimedia system, CARCHEX is able to create and reinforce brand awareness with audio and video messaging. In addition, the Brandstand is equipped with data-collection kiosks which walk prospects through the auto warranty selection and purchase process.

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Brandstand Showcases Youth Golf Organization at PGA Tour Event

Brandstand, a patented mobile event marketing and entertainment solution, was recently showcased at the 2010 Bob Hope Classic, the PGA Tour’s most popular celebrity pro-am golf event.

The First Tee, a youth development program initiative of the World Golf Foundation, used Brandstand’s touch screen data collection system to collect valuable marketing information for the organization’s outreach initiatives. The information collected will be used future in future marketing campaigns to recruit mentors, corporate sponsors, and children who can benefit from The First Tee program.

Brandstand was selected by The First Tee and their corporate sponsor Back Nine Greens as their mobile marketing platform because of the easy maneuverability of a Brandstand, which is a street-legal towable vehicle and can be towed behind a truck or SUV. Positioned near the main event leaderboard, the Brandstand was easily moved onto the golf course towed behind a golf cart.

Brandstand Entertains Crowds and Promotes Brands At Palm Springs Charity Golf Event

Brandstand, a patented mobile event marketing and entertainment solution, was recently showcased at Tommy Bahama’s 11th Annual Date Palm Classic benefiting Habitat for Humanity of the Coachella Valley. Hosted at Desert Willow Golf Resort in Palm Desert, California, the event is part of Tommy Bahama’s Golf Classic Series, which includes similar events across the country.

Chosen for their mobility, entertainment, and data gathering capabilities, Brandstands were positioned at the golf course clubhouse while players registered for the event. Golfers flocked to the Tommy Bahama tiki-inspired Brandstand, eagerly entering their contact information using the integrated touch-screen kiosks in order to receive information from Habitat for Humanity, the tournament’s beneficiary.




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Starbucks Uses Brandstand To Create Interactive Brand Experience

Starbucks Coffee Company, title sponsor of the Calibash Music Festival, recently used Brandstand's patented mobile event marketing and entertainment solution at the Starbucks Calibash Pre-Party at the Honda Center in Anaheim, California.

Chosen for its entertainment, mobility and interactive capabilities, Brandstands were positioned around the Honda Center allowing Starbucks to entertain attendees and collect valuable marketing information using Brandstand's integrated touch-screen kiosks. The event set a Starbucks record by capturing data from hundreds of event attendees in just 4 hours.

As part of the festival's "village," Starbucks designed an interactive environment for Calibash attendees. At the heart of this experience were the Starbucks Brandstand units, which were immersed in a crowds of people who enjoyed music, entertainment and video based interactive content from the Brandstand's multimedia offerings.

Keeping attendees entertained with audio, video and Starbucks beverages was previously a difficult task at the location. But with Brandstand's self-contained power capabilities, the units were able to run continuously for over 8 hours.

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