Brandstand Used For Sponsorship Activation At Oriole Park at Camden Yards

Brandstand, a powerful mobile experiential marketing vehicle, will be used throughout the 2011 Major League Baseball season at Oriole Park at Camden Yards for sponsor activation and exhibiting.

First used at Oriole Park during the Baltimore Orioles 2011 home opener, Brandstand was a featured exhibit for Brothers Services Company, a long-time Orioles sponsor. Brothers Services expanded its relationship with the Orioles for 2011 to use Brandstand for its in-game exhibiting on the ballpark's famed Eutaw Street behind the center field scoreboard.

The Brandstand was selected as a solution for the Orioles sponsor because of its extremely easy set-up and tear-down, which takes just minutes -- a small fraction of the time compared to other displays. Game attendees were captivated with a weatherproof, ultra-bright 42" HDTV mounted on the Brandstand canopy, which prompted fans to register to win an Orioles season ticket plan. The Brandstand's user friendly on-board touchscreen kiosks were used to collect valuable customer data to be used in follow-up marketing campaigns.

The entire display was wrapped with Brandstand's Rapid-Brand™ System, which consists of multiple branded panels that make initial configuration and re-branding effortless. The high-res branding panels were highlighted with LED lighting, giving a 3D effect to the graphics.

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Dodgers President: "With Mobility, You Can Adapt Your Self To Crowd Size and Crowd Traffic"

Our friend Dennis Mannion, President of the Los Angeles Dodgers, explained in a recent L.A. Times article how the ballclub is maximizing on its revenue opportunities by incorporating portable concessions in a huge rennovation project at Dodger Stadium.

"I think there's a colossal opportunity in doing basic reconfiguration of the reserve-level concession stands and the loge-level concession stands. I think there's an enormous opportunity, and we're going to do this this year, of adding a great number of portable (concession) locations. With mobility, you can adapt yourself to crowd size and crowd traffic."

We have had the opportunity to work closely with Dennis and the sales/marketing team at the Dodgers, and they are among some of the most forward-thinking people in the industry. They clearly understand that mobility gives you the ability to interact and engage fans -- not just in and around the stadium, but also off premises at events in the community.

Check out a Brandstand in action at Dodger Stadium.