Promo Magazine Recommends Downsizing, Consider Ready-Made Vehicle Marketing Solutions

At a time when marketing budgets have been slashed, companies are looking ways to optimize and economize  those high-cost vehicle tours.

Here are a couple tips from Promo Magazine, which explains a couple of ways in which

Downsize

Tractor trailers can be a huge expense. Try parking that big-rig and leasing one or more street-legal-size cars or trucks. Because the vehicles fit in any metered parking spot, they don't require multiple parking spaces or special permits like the big trucks do.

Consider Ready-Made

Outside designers assume everything is going to be custom manufactured. Encourage them to look at ready-made display properties that might serve the same purpose. These can be copied and may cost less than half of a custom-made piece. 

Not only can downsizing significantly cut costs, but it can open up additional marketing opportunities. A ready-made solution like Brandstand provides an impressive experiential marketing solution, but it can also be used at many more locations where a larger vehicle simply won't work.

In this economy, lower rates or added value can be had for vehicles, display assets and space at fairs, festivals, sports events, malls, home and garden events and other venues. Brandstand helps marketers maximize their mobile marketing opportunities with a flexible, low-cost solution.

New Rules for Vehicle Marketing

Promo Magazine talks about the “New Rules For Vehicle Marketing,” explaining how the bad economy has brought down prices for various experience and display marketing opportunities:

“Designers assume everything is going to be custom manufactured. Encourage them to look at ready-made display properties that might serve the same purpose. These can be copied and may cost less than half of a custom-made piece.”

“Partner with complementary brands to split the cost of a road trip. An increasing number of multiple brands under the same corporate umbrella, or non-competitive brands, are receptive to mounting a group tour to spread out the expenses.”

These two suggestions in particular caught our eye, because they are two of the concepts behind Brandstand’s flexibility. Our Rapid Panel System allows for companies to share the use (and investment) of a Brandstand across several brands. A Brandstand can be transformed from one brand to another in 3-4 minutes, giving it an entirely different look/feel and experience for event attendees.
These are great suggestions, and there are others in the full article.