Chosen for its entertainment, mobility and interactive capabilities, Brandstands were positioned around the Honda Center allowing Starbucks to entertain attendees and collect valuable marketing information using Brandstand's integrated touch-screen kiosks. The event set a Starbucks record by capturing data from hundreds of event attendees in just 4 hours.
As part of the festival's "village," Starbucks designed an interactive environment for Calibash attendees. At the heart of this experience were the Starbucks Brandstand units, which were immersed in a crowds of people who enjoyed music, entertainment and video based interactive content from the Brandstand's multimedia offerings.
Keeping attendees entertained with audio, video and Starbucks beverages was previously a difficult task at the location. But with Brandstand's self-contained power capabilities, the units were able to run continuously for over 8 hours.
View the Brandstand Starbucks Flickr Photostream >