“Designers assume everything is going to be custom manufactured. Encourage them to look at ready-made display properties that might serve the same purpose. These can be copied and may cost less than half of a custom-made piece.”
“Partner with complementary brands to split the cost of a road trip. An increasing number of multiple brands under the same corporate umbrella, or non-competitive brands, are receptive to mounting a group tour to spread out the expenses.”These two suggestions in particular caught our eye, because they are two of the concepts behind Brandstand’s flexibility. Our Rapid Panel System allows for companies to share the use (and investment) of a Brandstand across several brands. A Brandstand can be transformed from one brand to another in 3-4 minutes, giving it an entirely different look/feel and experience for event attendees.
These are great suggestions, and there are others in the full article.