The First Tee, a youth development program initiative of the World Golf Foundation, used Brandstand’s touch screen data collection system to collect valuable marketing information for the organization’s outreach initiatives. The information collected will be used future in future marketing campaigns to recruit mentors, corporate sponsors, and children who can benefit from The First Tee program.
Brandstand was selected by The First Tee and their corporate sponsor Back Nine Greens as their mobile marketing platform because of the easy maneuverability of a Brandstand, which is a street-legal towable vehicle and can be towed behind a truck or SUV. Positioned near the main event leaderboard, the Brandstand was easily moved onto the golf course towed behind a golf cart.
