Here are a couple tips from Promo Magazine, which explains a couple of ways in which
Downsize
Tractor trailers can be a huge expense. Try parking that big-rig and leasing one or more street-legal-size cars or trucks. Because the vehicles fit in any metered parking spot, they don't require multiple parking spaces or special permits like the big trucks do.
Consider Ready-Made
Outside designers assume everything is going to be custom manufactured. Encourage them to look at ready-made display properties that might serve the same purpose. These can be copied and may cost less than half of a custom-made piece.Not only can downsizing significantly cut costs, but it can open up additional marketing opportunities. A ready-made solution like Brandstand provides an impressive experiential marketing solution, but it can also be used at many more locations where a larger vehicle simply won't work.
In this economy, lower rates or added value can be had for vehicles, display assets and space at fairs, festivals, sports events, malls, home and garden events and other venues. Brandstand helps marketers maximize their mobile marketing opportunities with a flexible, low-cost solution.