Our friend Dennis Mannion, President of the Los Angeles Dodgers, explained in a recent L.A. Times article how the ballclub is maximizing on its revenue opportunities by incorporating portable concessions in a huge rennovation project at Dodger Stadium."I think there's a colossal opportunity in doing basic reconfiguration of the reserve-level concession stands and the loge-level concession stands. I think there's an enormous opportunity, and we're going to do this this year, of adding a great number of portable (concession) locations. With mobility, you can adapt yourself to crowd size and crowd traffic."We have had the opportunity to work closely with Dennis and the sales/marketing team at the Dodgers, and they are among some of the most forward-thinking people in the industry. They clearly understand that mobility gives you the ability to interact and engage fans -- not just in and around the stadium, but also off premises at events in the community.
Check out a Brandstand in action at Dodger Stadium.
