Brandstand Used For Sponsorship Activation At Oriole Park at Camden Yards

Brandstand, a powerful mobile experiential marketing vehicle, will be used throughout the 2011 Major League Baseball season at Oriole Park at Camden Yards for sponsor activation and exhibiting.

First used at Oriole Park during the Baltimore Orioles 2011 home opener, Brandstand was a featured exhibit for Brothers Services Company, a long-time Orioles sponsor. Brothers Services expanded its relationship with the Orioles for 2011 to use Brandstand for its in-game exhibiting on the ballpark's famed Eutaw Street behind the center field scoreboard.

The Brandstand was selected as a solution for the Orioles sponsor because of its extremely easy set-up and tear-down, which takes just minutes -- a small fraction of the time compared to other displays. Game attendees were captivated with a weatherproof, ultra-bright 42" HDTV mounted on the Brandstand canopy, which prompted fans to register to win an Orioles season ticket plan. The Brandstand's user friendly on-board touchscreen kiosks were used to collect valuable customer data to be used in follow-up marketing campaigns.

The entire display was wrapped with Brandstand's Rapid-Brand™ System, which consists of multiple branded panels that make initial configuration and re-branding effortless. The high-res branding panels were highlighted with LED lighting, giving a 3D effect to the graphics.

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Monsanto Kicks Off "Grow Communities" Project Using Brandstand For Mobility, Multimedia and Data Capture

Monsanto, the worldwide leader in agricultural biotechnology, recently launched its "America's Farmers Grow Communities" program using Brandstand as its mobile event marketing solution.

The two "Grow Communities" Brandstands provide Monsanto with a powerful set of branding, multimedia and interactive features. The Brandstand was first used at the 57th Annual Farm Progress show in Boone, Iowa. The "Grow Communities" Brandstands will then travel to several states and dozens of events throughout the country.

"The America’s Farmers Grow Communities campaign will take us to a variety of events throughout the country,” explained Kim Skinner, Community Outreach Manager at Monsanto. Brandstand provides us tremendous flexibility, and it is a powerful branding and marketing platform for this campaign."

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NY Times: "To Win Over Users, Gadgets Have to Be Touchable"

When we equip a Brandstand with some sort of mobile kiosk solution, we often debate whether the interface should be a touchscreen or should it be a ruggedized keyboard/mouse. Certainly, a touchscreen kiosk solution is a sleek way to capture marketing information. A keyboard and a mouse, however, can be useful when a registration or signup process is lengthy and more complicated.

Today, the decision about which solution is better is now being influenced by the abundance of touchscreen devices now on the market. Androids, iPhones, e-readers, BlackBerrys, tablets, and iPads are all shaping what a user's expectations are when they interact with a touchscreen interface.

The NY Times recently pointed out in an article:

And so device makers in a post-iPhone world are focused on fingertips, with touch at the core of the newest wave of computer design, known as natural user interface. Unlike past interfaces centered on the keyboard and mouse, natural user interface uses ingrained human movements that do not have to be learned.

“It’s part of the general trajectory we’re on in the computing industry — this whole notion of making computers more open to natural human gestures and intentions,” said Eric Horvitz, distinguished scientist at Microsoft Research.

What's most important -- even more than the device iteself -- is that the user can easily complete the task required. Whether it's signing up for an email list, registering for a sweepstakes, or completing a self-service purchase, marketers need to assure that both the hardware and the software solutions work together to provide an easy user experience.

CARCHEX Uses Brandstand To Create Unique Retail Experience

When CARCHEX, the Maryland based extended auto warranty service provider, was looking to extend its successful Internet-based business to incorporate a retail presence for the company, one thing was certain. They were looking for a way to stand out and grab traffic with a unique, engaging mall experience. That’s when they contacted Brandstand.

"We were looking for a an exciting way to activate our new endorsement deal with Dale Earnhardt Jr.," said company CEO Jason Goldsmith. "While any mall kiosk would have given us a simple cookie-cutter presence, our Brandstand is unique and allows us to differentiate from other vendors in the retail environment."

Using Brandstand's powerful multimedia system, CARCHEX is able to create and reinforce brand awareness with audio and video messaging. In addition, the Brandstand is equipped with data-collection kiosks which walk prospects through the auto warranty selection and purchase process.

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Promo Magazine Recommends Downsizing, Consider Ready-Made Vehicle Marketing Solutions

At a time when marketing budgets have been slashed, companies are looking ways to optimize and economize  those high-cost vehicle tours.

Here are a couple tips from Promo Magazine, which explains a couple of ways in which

Downsize

Tractor trailers can be a huge expense. Try parking that big-rig and leasing one or more street-legal-size cars or trucks. Because the vehicles fit in any metered parking spot, they don't require multiple parking spaces or special permits like the big trucks do.

Consider Ready-Made

Outside designers assume everything is going to be custom manufactured. Encourage them to look at ready-made display properties that might serve the same purpose. These can be copied and may cost less than half of a custom-made piece. 

Not only can downsizing significantly cut costs, but it can open up additional marketing opportunities. A ready-made solution like Brandstand provides an impressive experiential marketing solution, but it can also be used at many more locations where a larger vehicle simply won't work.

In this economy, lower rates or added value can be had for vehicles, display assets and space at fairs, festivals, sports events, malls, home and garden events and other venues. Brandstand helps marketers maximize their mobile marketing opportunities with a flexible, low-cost solution.

Dodgers President: "With Mobility, You Can Adapt Your Self To Crowd Size and Crowd Traffic"

Our friend Dennis Mannion, President of the Los Angeles Dodgers, explained in a recent L.A. Times article how the ballclub is maximizing on its revenue opportunities by incorporating portable concessions in a huge rennovation project at Dodger Stadium.

"I think there's a colossal opportunity in doing basic reconfiguration of the reserve-level concession stands and the loge-level concession stands. I think there's an enormous opportunity, and we're going to do this this year, of adding a great number of portable (concession) locations. With mobility, you can adapt yourself to crowd size and crowd traffic."

We have had the opportunity to work closely with Dennis and the sales/marketing team at the Dodgers, and they are among some of the most forward-thinking people in the industry. They clearly understand that mobility gives you the ability to interact and engage fans -- not just in and around the stadium, but also off premises at events in the community.

Check out a Brandstand in action at Dodger Stadium.
 

Brandstand Showcases Youth Golf Organization at PGA Tour Event

Brandstand, a patented mobile event marketing and entertainment solution, was recently showcased at the 2010 Bob Hope Classic, the PGA Tour’s most popular celebrity pro-am golf event.

The First Tee, a youth development program initiative of the World Golf Foundation, used Brandstand’s touch screen data collection system to collect valuable marketing information for the organization’s outreach initiatives. The information collected will be used future in future marketing campaigns to recruit mentors, corporate sponsors, and children who can benefit from The First Tee program.

Brandstand was selected by The First Tee and their corporate sponsor Back Nine Greens as their mobile marketing platform because of the easy maneuverability of a Brandstand, which is a street-legal towable vehicle and can be towed behind a truck or SUV. Positioned near the main event leaderboard, the Brandstand was easily moved onto the golf course towed behind a golf cart.